HVAC — Dallas, TX

From 2 calls a week to 19 — in 18 days.

How we rebuilt ProCool HVAC's website and turned their biggest expense into their best salesperson.

850% Lead increase

18 days Launch timeline

$4,500 Investment

6 months ROI payback period

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THE CHALLENGE

A website that was costing them leads, not generating them.

ProCool HVAC had been in business for 9 years. Their old website was built in 2017 by a cousin — it hadn't been touched since. It loaded in 6 seconds, looked broken on mobile, and had no Google presence whatsoever.

Owner Mike R. was getting all his jobs through word of mouth and a fading Angie's List profile. He knew he was losing customers to competitors every week — he just didn't know how to fix it.

He came to us after a competitor (who he'd trained) started ranking #1 on Google and poaching his customers. That was the moment.

OUR APPROACH

What we did differently.

Keyword research first

Identified "HVAC repair Dallas" (2,400 searches/month) and 11 supporting terms before writing a single line of copy.

Built for emergencies

HVAC customers search in panic. We put click-to-call in 6 places on every page including a sticky mobile bar.

Trust signals above the fold

License number, 200+ Google reviews badge, "Family-owned since 2016" all visible before scrolling.

THE RESULTS

The numbers after 90 days.

Metric	Before	After	Change
Weekly calls	2	19	+850%
Google ranking (HVAC Dallas)	Not ranked	#2	—
Website load time	6.2s	1.4s	-77%
Mobile bounce rate	78%	34%	-56%
Monthly revenue from web	$0	~$12,000	—

"I used to tell people I got all my work by referral. Now I tell them I need to hire more technicians. That's the real problem now."

— Mike R., Owner, ProCool HVAC

What we actually delivered

8-page custom website
3 city landing pages
Google My Business optimisation
Review showcase widget
Emergency CTA system
Speed optimisation
Google Analytics + Search Console setup
30-day post-launch monitoring

Day 1 Discovery

Day 8 Design Preview

Day 15 Revisions

Day 18 Launch

Day 90 90-Day Review

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From 2 calls a week to 19 — in 18 days.

A website that was costing them leads, not generating them.

What we did differently.

Keyword research first

Built for emergencies

Trust signals above the fold

The numbers after 90 days.

What we actually delivered

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